First Responder Recognition Program

A F-150 Police Cruiser driving down road

You take care of us, this is one way we can help take care of you.

We would like to thank all of our brave first responders and heroes for their tireless dedication and hard work. Whether it's firefighting, law enforcement, or emergency medical personnel, they are always on the front lines putting their lives on the line to protect us and keep us safe. They are truly our heroes, and we cannot thank them enough for their courageous service and commitment to our communities. We are forever grateful for all that they do.

Get an exclusive $500 cash reward is available for First Responders to use toward the purchase or lease of an eligible new Ford

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We specialize in all medium and heavy truck repairs, F‑series up to F‑550, diesels, police, fire, and EMS fleets of all sizes and provide special pricing and discounts for fleet companies and their employees.

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Proudly Serving New Jersey Police, Fire & EMS Since 1956

  • We specialize in all diesel, police, fire, and EMS fleet vehicles and proudly service vehicles from Lakewood, Howell Township, Jackson Township, Brick Township, Ocean County Sheriff, and the NJ State Police Departments.
  • We provide special pricing and discounts for fleet companies and their employees.
  • We provide VIP service for our fleet customers with same day diagnosis and service.
  • We have 20 plus factory trained technicians with specialty training in all categories of vehicle repair and maintenance.
  • We use OEM Parts which come with the best in class, 2‐year unlimited mile warranty on parts and labor.
  • Free local shuttle service Monday through Friday.
  • Pick‐up and delivery of your vehicle as needed.
  • And much more!

Please feel free to contact me directly with any questions regarding our First Responder Program

Louis Pagano

Director of Fixed Operations

Phone: 732‑363‑8100 ext. 512
Email: Ldp0670@aol.com

How to Claim Your First Responder $500 Recognition Discount

1. Confirm Your Eligibility & Get Your Certificate

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2. Start Shopping for Your New Ford.

Shop our new Ford inventory online.

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3. Visit Larson Ford

Our New Jersey Ford specialists are ready to help you find your new Ford.

4. Drive Away Happy!

Who is Eligible?

The First Responder Exclusive Cash Reward is available to eligible first responders who are residents of the United States. You are eligible to verify as a First Responder if your occupation is any of the following:

Proof of Eligibility

Verify First Responder eligibility using one of the items listed below:

Paramedics in back of ambulance
  • Law Enforcement Officers: Valid law enforcement ID card, paystub, Standard Form 50 (SF‑50).
    Note: U.S. government IDs cannot be used for verification purposes. TSA ID cards are NOT accepted.
  • Firefighter: Must have active Proboard certification, must have U.S. Social Security Number, valid firefighter ID card, recent training completion certificate, a copy of a valid and professionally‑issued certification illustrating firefighter status, paystub.
  • EMT/Paramedic: Valid EMT/Paramedic ID card, recent training completion certificate, a copy of a valid and government‑issued certification illustrating EMT/Paramedic status, paystub.
  • 911 Dispatcher: Recent training completion certificate, a copy of a valid and professionally‑issued certification illustrating 911 Dispatcher status, paystub.
Confirm Your Eligibility with ID.me

*First Responder Exclusive Cash Reward (PGM#38654) is available to active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of any new and eligible 2022/2023/2024 Ford or Lincoln vehicle. Not available on Mustang® Shelby® GT500®, Mustang Mach 1, Ford GT®, F-150® Raptor®, Bronco® Raptor, F-150 Lightning®, Mustang Mach-E®, Bronco, Aviator® and Navigator®. May not be used with other Ford/Lincoln private offers. Amounts may vary by market. Limit 5 purchases or leases. U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/2/24. Ford reserves the right to change, modify or discontinue this program at any time. Contact your authorized Ford Dealer or Lincoln Retailer for complete details and eligibility.

Just purchased a brand new pick up truck from Larson Ford. The entire experience was seamless and so pleasant. We have purchased many cars for both business and pleasure a I can truly say I never met anyone in the car industry that cares as much about their clients and their purchase experience like Larson Ford.

— Rachel D. | Google Review

Get Your $500 First Responder Cash Reward at Larson Ford in Lakewood, NJ

The Ford First Responder Recognition Program demonstrates our gratitude to those individuals who impact their communities for the better. Since 1956, Larson Ford has been dedicated to providing the best purchase and ownership experience to our Lakewood, Howell, Toms River and Jackson communities. Through this program, first responders are eligible for an exclusive cash reward toward the purchase or lease of eligible new Ford vehicles. Contact the Larson Ford team for additional details about this exciting offer or visit our conveniently location showroom today.